Issa Asad Shares 6 Ecommerce Tips from Established Experts
Issa Asad Florida
While ecommerce has exploded over the last few decades and many entrepreneurs are making a lot of money from such ventures, a high percentage is still struggling to break even. There are various ways to go about ecommerce and while one method may work perfectly for a given business. This is not always the case for all.
Here, Issa Asad Shares 6 Ecommerce Tips from Established Experts:
1. Think like the customer
This has been said over and over again and it still works for any type of ecommerce venture. In order to succeed, you must start thinking like the consumer. What would they love about your products and services, how would they want the product/service delivered, what is the value in it for them? These are critical questions. What’s more customers like what is selling a lot so you may need to start providing products and services that do well in the market.
2. Build quickly, launch the grow
More of a personal development tip, this insight works very well for ecommerce enthusiasts. As most experts identify, one of the greatest challenges is launching the business online. Most starters spend months or even years planning and scaling to make sure everything is “perfect” before they launch. During this time, another person may launch their product and build a successful brand, which only drains the energy from those procrastinating. It is advisable to quickly build your products/services and launch the business. You can learn on the go as every failure presents an opportunity to learn and do things better.
3. Take full advantage of emails and social media
Leveraging opportunities in both emailing and social media can be all you need to spark up your ecommerce venture. One of the popular saying you get from any ecommerce tips from established experts is “the money is in the mail.” This is very true as mailing lists represent conversions and marketing/promotion platforms. Social media also opens doors to even more potential customers. What’s left is to intertwine your email and social media platforms. You can automate Facebook adverts using existing apps to familiarize the “cold traffic” with your company and then send them to your email list.
4. Map your customer’s journey
This simply put involves mapping out all aspects of a customer’s journey from the first time they see or visit your site to the last part when they receive a confirmation email on successful purchase. Once you have this map, finding areas to be unique or add value should be no problem. It all goes back to thinking like a consumer.
5. Identify your unique way of selling
Every entrepreneur has their own “Midas touch” or unique way of selling their products that communicates with their customers. When you find the unique angle to connect with your customers, advertisement costs will be significantly cut down.
6. Automate the business
Since you are not going to be in front of your computer 24/7, it is important to integrate some automation like auto-responders, trigger mechanisms that connect one activity (on the customers part) to another (on the business end). Automation is important in eliminating gaps in communication and keeping your business organized and on schedule. Reminders, notifications and automated reports all keep you in charge at all times.