Every business expects to get the best from its e-commerce sales, but most of them haven’t learned how. It may always be quite challenging to compete the top-rated sites on the top search engines like Google and Yahoo among others.
According to Issa Asad, Florida entrepreneur, businessman, and CEO of Q Link Wireless and Quadrant Holdings, these are 3 tips for increasing your e-commerce sales.
1. Ensure You Have Quality Content
The type of content plays a great role when it comes to ranking your business in Google or Yahoo. It therefore implies that your content needs to be 100% unique and not just copied from other top rated sites. In case you cannot give quality content, you will be disappointed as your e-commerce sales will not be that much higher.
You should never copy or repeat the same content from other sites for your business to get higher search engine ranking. What makes your content unique? You should always ensure that the keyword of the content is properly written as it will play a great role in ranking your business. Besides the keyword, you need to ensure that the content is fresh and original. The length of the content should also be considered. Brief and clear points will be much better than many pages that some people may not love reading.
2. Upsell, Upsell, Upsell
Up-selling is another important tip that will enable you get higher e-commerce sale. To ensure that you carry the up-sell in a more successful way, you need to get a complementary product to whatever product you are selling. For example, you need to include some neckties when you are selling some official shirts. Through this, many people will always prefer to go for your products as they can get all they need at the same point.
It will be much better if the complementary products are your own, but in case you can’t find on your own, you can always do it through the affiliate program, work with a strategic partner or you can decide to become a Certified Reseller for Amazon. Through this, you will get the opportunity to enjoy higher e-commerce sales as your business will be highly rated in the top search engines.
3. Use Facebook Retargeting
You need to design your website in that when someone visits the page, he/she can easily convert. To achieve this, you need to employ the Facebook retargeting campaigns, B2B and B2C among others, are the ultimate way to ensure that your clients convert when they visit your website.
By adding the Facebook pixel tracking on your website, you will get a quick follow up even on the clients who do not convert when they visit your page. This is because Facebook will automatically send an ad within their own Facebook accounts. Through this, you will always get more customers visiting your website, hence higher e-commerce sales. The advantage of the ad is that it is cheaper and affordable than the other methods like AdWords, but still you need to incorporate the other methods.