For most people, Disneyland is a place primarily associated with children and the smiling face of Mickey Mouse, these two elements coming together to produce happiness.
If you have ever spent any noteworthy amount of time in Disneyland however, you might be surprised by some of the observations you make, observations that might convince you of the perfect business model operating underneath the screaming, laughter and smiling faces of children.
Sure, Disneyland is a place where children, as well as adults, congregate to have fun, eat ice cream and possibly even interact with their favorite cartoon characters.
“However there is so much more going on beneath the surface, so many variables coming together to create one exceptionally well run business entity, the kind any entrepreneur would be foolish to ignore, for all the information that can gleaned from its operations,” said Issa Asad, Florida-based entrepreneur and businessman. Mr. Asad is the owner of Q Link Wireless and Quadrant Holdings, both located in Florida.
Here are 3 business tips you can learn from Disneyland and Disney World.
As an entrepreneur, there is a lot that you can learn from your trip to one of the world’s most joyful places, those three ideas and concepts that most prominently stand out and which are applicable to one’s own business including the following:
1. Perfected System
There is an underlying system driving the success of Disneyland; it is a system that is often invisible but whose operations are responsible for driving the popularity of the Disneyworld brand.
For example, think back to that one time you where waiting in line for a ride, only to be accosted by a man, a man that was cleaning up garbage but who stopped long enough to tell a few jokes, ensuring that everyone waiting in line was thoroughly entertained.
Such occurrences are hardly rare in Disneyland and they are far from random. Consider the sorts of mannerisms you encounter with the employees, the words they use and the interactions with the various cartoon characters.
Every single facet of the Disneyland operation is designed to ensure maximum enjoyment, this then resulting in greater profits. You need to figure out what systems you might be running in your business and how you can optimize them to improve the experience of your customers. No matter how perfect you think your systems are, there’s always room for improvement.
2. Appeal
Take a walk around Disneyland and you will notice the surprisingly large number of 30 and 40 year old’s mixed in with the little kids. Disneyland has mass appeal. It is a business that strives to entertain and tickle the interests of any and all individuals no matter the preferences.
And there is purpose in this design; every single facet of Disneyland has been crafted to appeal to the young and old, male and female, the grumpy visitors, the dopey ones etc.
They essentially ensure that, child or guardian, no one is bored; and that is one lesson you should always endeavor to put into practice. Try scrutinizing your business from an outside perspective, determine if clients outside your target demographic could enjoy your services and make changes to increase the appeal of your brand.
3. The End
Disneyland tends to conclude its days with quite the bang, bringing out parades and fireworks and putting most other major events in the same vein to shame. And the purpose is simple: Disneyland is determined to offer its clients a truly magical experience, from the moment they arrive till they eventually depart.
The manner in which a client’s experience ends will either enhance their overall experience or ruin it completely, this despite earlier successes. And as a business owner you need to ensure that your client’s memories of your services end on a high note. Too many businesses inject too much effort into getting customers through the door and pay them little attention once the transaction ends, forgetting the importance of ensuring that their experience is flawlessly positive from beginning to end.
As a business Disneyland has managed to survive for more than five decades and even now continues to grow in strength and popularity; looking at the factors driving its success can prove useful in optimizing your own business’ operations.
About The Author
Issa Asad
Issa Asad is a well-respected entrepreneur, best-selling author and marketing strategist from South Florida. With over 15 years of experience in the telecommunications, technology and marketing industries.
