While ecommerce has exploded over the last few decades and many entrepreneurs are making a lot of money from such ventures, a high percentage is still struggling to break even.
There are various ways to go about ecommerce and while one method may work perfectly for a given business. This is not always the case for all.
“It is important to identify unique strategies and tool that work for your enterprise,” explains Issa Asad Florida businessman since 1996. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here, Issa Asad Gives 5 Refreshing Tips for Ecommerce Success:
1. Think like a customer
This has been said over and over again and it still works for any type of ecommerce venture. In order to succeed, you must start thinking like the consumer.
What would they love about your products and services, how would they want the product/service delivered, what is the value in it for them? These are critical questions.
2. Build quickly, launch the grow
This insight works very well for ecommerce enthusiasts. As most experts identify, one of the greatest challenges is launching the business online. Most starters spend months or even years planning and scaling to make sure everything is “perfect” before they launch. During this time, another person may launch their product and build a successful brand, which only drains the energy from those procrastinating.
3. Take full advantage of social media
Leveraging opportunities in both emailing and social media can be all you need to spark up your ecommerce venture. One of the popular saying you get from any ecommerce tips from established experts is “the money is in the mail.” This is very true as mailing lists represent conversions and marketing/promotion platforms.
Social media also opens doors to even more potential customers. What’s left is to intertwine your email and social media platforms. You can automate Facebook adverts using existing apps to familiarize the “cold traffic” with your company and then send them to your email list.
4. Map your customer’s journey
This simply put involves mapping out all aspects of a customer’s journey from the first time they see or visit your site to the last part when they receive a confirmation email on successful purchase.
Once you have this map, finding areas to be unique or add value should be no problem. It all goes back to thinking like a customer.
5. Identify your way of selling
Every entrepreneur has their own unique way of selling their products that communicates with their customers. When you find the unique angle to connect with your customers, advertisement costs will be significantly cut down.