Issa Asad Explains Why Your eCommerce Site May Fail
We need money to do a number of activities. This is the reason why most people work most of their time. You will realize that most of these people are employed while others are self-employed. If you are employed, you normally receive your salary at the end of the month. You can also opt to be self-employed and start an ecommerce site where you can be marketing your products and services.
“You will realize that there is a lot of competition in the business world, and you have to market your products and services so that you can make more sales,” exclaimed Issa Asad Florida businessman and entrepreneur since 1996. Mr. Asad is also the CEO of Q Link Wireless and Quadrant Holdings.
Remember that the more the sales, the higher the profit margins. However, your ecommerce site might fail due to a number of reasons. Here, Issa Asad Explains Why Your eCommerce Site May Fail:
1. Failure to Engage with Customers
Everybody likes being appreciated and valued. Nobody likes being ignored. If you ignore your customers, they may not contact you. If a customer has posted a question, you should be in a position to answer him or her. You can join discussion on social media so that you can know what the customers want. Engage with them and show them that you are working on the issues that they have pointed out. However, if you fail to engage with your customers, they are likely to visit other sites.
2. Targeting the Wrong Audience
If you are selling items to do with fashion, you should target the young generation. Every youth wants to look attractive and appealing. However, if you are target old people, you might be end up making loses. You might have paid for search engine optimization services and so on. However, all these efforts will be meaningless if you are targeting the wrong audience. This might be other reason why your ecommerce might not be doing very well.
3. Failure to Include Contact Information
Creating an ecommerce site can help you make more sales. However, these efforts may be hindered if you fail to include your contact information. Customers need to contact you if your products please them. They need to know you so that they can build a relationship with you. You will realize that they will have some peace of mind once they manage to contact you. Once you give them an assurance that you are the one selling the product, they are likely to visit your shops and buy the product. However, if you fail to include this information in your site, customers may click to other sites.
4. Posting Low Quality Images
It is important that you post images of your products on your site so that your customers can get to know what you are selling. You should purpose to post quality images so that you can attract more customers. Posting low quality images will discourage them and they will click off to other sites.
5. Wrong Pricing
It is important that you price your products correctly. Your price should match those of your competitors. However, it should be more reasonable. However, if the price of your products is too low, customers may doubt them. They might think that you are selling counterfeit goods and so on. This is the reason why you should price your products correctly.