Issa Asad Gives 4 Reasons Why to Open an Online Store
When you own a platform, it is easy for you to build a huge customer base, engage with customers effectively and efficiently, generate the brand identity, and offer the business a window to customize its operation to meet the needs of clients.
“Many business owners have a brick and mortar location and don’t know whether they should open an online store as well,” said Issa Asad Florida entrepreneur since 1996. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here Issa Asad Gives 4 Reasons Why to Open an Online Store:
1. Clients Are Requesting for Online Presence
In the current day, the need to be online is compelling since the use of social networks has become a lifestyle to about 3 billion people. Therefore, coming up with your own site indicates that you are ready to take charge of the market by providing your customers with a better platform showcasing your brand’s equity. In other words, with your brand’s equity at hand as well as online availability to take your business to the next level, you do not have to refer your clients to other sites, but your own.
According to Lin, an expert in online businesses, an entrepreneur who directs his/ her customers to other platforms, yet he/ she owns a site is only harming is own business brand.
2. The Need to Offer Customized Options
The market has been changing since the introduction of digital marketing. As a result, you have to customize your business functions to make you stand out on the market. This means that as a digital entrepreneur, you have to enhance uniqueness rather than operating like everyone.
Lin advises that when you are trading products like clothes, it is obvious that they are of different sizes, colors, as well as logos, thus a simple shopping cart can do the trick. However, in a situation where you are trading customized motorcycle components, you will require a more sophisticated shopping cart, which can accommodate the different widgets and components that go into a motorcycle.
3. You Business Targets Specialty or Luxury Products
Many businesses dealing in luxury products do not list their products on other online platforms, such as Amazon, Etsy and eBay, where they do not offer discounts. In general, most of the firms selling luxury products never showcase or list them on Amazon or eBay due to the necessity to keep up the sense of uniqueness and exclusivity.
By exercising exclusivity, you can regulate where the customers can find your products. It is worth noting that this strategy is only suitable for low volume and high margin enterprises, especially in the following lines: jewelry, accessory and fashion companies where customer experience matters.
In luxury businesses, the aforementioned strategy helps create a sense of emotion within the client’s mind that Amazon and the rest failed to achieve.
On the other hand, if you are trading goods in bulk, B2B or wholesale, owning a website can boost your credibility and dependability. This is because clients would like businesses that mind their interests, answer their emails and offer the best alternatives to match their ever changing needs, especially when it comes to premium priced products like jewels.
4. Sales Are Low
Every business owner want to see sales volume increasing but not the other way round. The good news is that having an online site can help you earn income up to seven-figure mark as DeGraw did on Amazon. The best way to get started is to create a site of your own when you notice that the sales on eBay or Amazon are slowing.
Once you have control of the market, you have to take your business to a notch higher by going online. This points out the reason behind the success of online sites like Amazon, Etsy and so on.