The internet is full of information on how to attract more customers to your business through effective marketing. However, much of information available discuss about businesses that deal directly with the final consumer.
“There is too little or no information available on how to attract businesses that need your services, and there are different transactions varying from supply of goods to offering of services that occur between two or more business entities,” said Issa Asad Florida entrepreneur and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
This necessitates the need to have the right information and strategies to succeed in business to business marketing. Finding a way to breakthrough in such a market can be challenging task due to lack of sufficient information. Here, Issa Asad Shares 4 Tips to Get Businesses Interested In Your Services:
1. Network
Reach out to many potential clients that require your services. Make sure that the customers hear about your brand through different channels or through a referral. This will play a big role towards convincing them to accept your offer.
You can do this by utilising different alternatives such as creating a social media marketing conference, attending to different seminars and webinars.
Go a step further to creating a lasting relationship. You can do this by following up on all the conversations and clarifying different issues that the customers need to know.
Use stories and past experience to prove that it is safe to conduct business with you. Clients need surety that it is safe to deal with you. Most clients fear being the first one to try an idea and they prefer hearing from someone else experience before committing themselves.
Businesses aiming to contract you will read reviews from your website to find out what they are likely to encounter. Be more human and concerned about customer reviews since good reputation will help convince a business to engage you. This will also portray more about your brand name and how you deal with customers.
2. Make Yourself a Leader
This is one of the alternatives you can utilise to reach more businesses. Indicate that you are a thought leader in the industry. Companies prefer to deal with the best in the industry.
There are different ways that you can use to prove that you are the top provider in the industry. Organise seminars to enlighten potential clients on your products and services. Always keep regular updates about product information and tips that can help the business while shopping for a particular service.
For you to derive best results by establishing yourself as industry leader you need to be patience and consistent. The results are not instant but can be used together with networking for best results in long run.
3. Use Paid Advertisements
Most business to business dealers ignore the use of paid ads thus failing to derive the benefits that comes with it. Unlike business to consumer ads, businesses need to segment its target market before using paid ads. This will help in delivering the information to the right market segment.
Utilise sites that allows you to reach the target audience by their companies and profession they deal with, for instance LinkedIn. This will give you the opportunity to connect and give updates to the correct target group.
About The Author
Issa Asad
Issa Asad is a well-respected entrepreneur, best-selling author and marketing strategist from South Florida. With over 15 years of experience in the telecommunications, technology and marketing industries.
