Issa Asad Explains Why You Should Start an Ecommerce Business
One of the best fields to get into whether you have some extra capital or are a bootstrapper is eCommerce. The thing is, the eCommerce industry tends to have so many tools and resources available thus making it easy for one to succeed even with little experience.
“The eCommerce business can provide the much-needed capital to explore that business idea you have always had,” said Issa Asad Florida businessman, entrepreneur, and ecommerce expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 social media and ecommerce marketing e-books, that can be purchased on Amazon.
Here, Issa Asad explains why you should start an ecommerce business:
1. Global Ecommerce is Expected to Grow
According to eMarketer estimates, global eCommerce will grow exponentially through 2018. eCommerce is expected to top revenues of $1.6 trillion that would grow to almost $2.5 trillion by 2018. The United States alone, is projected to have its eCommerce industry expand by between 11.6 and 16.5 percent in the five years between 2013 to 2018.
Trends, particularly ones that indicate growth in a given market are usually the most important aspect to analyze, when choosing the business model for your next investment. The stats collected on eCommerce show that eCommerce is a viable investment option for entrepreneurs looking to expand and diversify or even the ones looking to start a new company.
2. Earn Passive Income
For the conventional brick and mortar business, location is everything. Your location can significantly affect your sales and visibility. For an eCommerce business, you do not need a physical location since once you set up your website on your domain, you can sell to anyone in the world.
This does not seem so revolutionary, but the ease of setting up retail websites has had far-reaching implications. A more proactive merchant could promote their business at high traffic street corners, subway stations, or parks with nothing more than a few sample products, a card reader, and a tablet, as long as they are not in violation of any city or state laws and regulations.
The passivity of eCommerce is one of its biggest appeals. With the great technologies and automation available for eCommerce, you can earn from your website while you sleep, which means you can expand even faster.
3. Easy to Set Up
Ecommerce is one of the easiest of businesses to set up given that tools has not only gotten better over the past few years, but also increased in number and function. From marketing automation to selling platforms and SEO tools, even the bootstrapper will find it easy to get going without needing to spend too much money.
One of the biggest challenges of getting started is the product, though you can easily overcome this challenge if you believe in the product, or have used it personally. With passion for the product, you will not find product sourcing or building relationships with distributors to be so much of a chore. Moreover, having that passion means that you have the drive and persistence to make your eCommerce business a success.
4. Most Online Users Shop Online
The inevitability of Internet populations is of the major reasons why you should start an eCommerce business. One of the best ways to be successful in eCommerce is to establish credibility and trust with your existing and potential clients. Most shoppers still expect an eCommerce merchant to adhere a reasonable standard of privacy and security when it comes to their personal data.
You also need to have a website design that is not only visually appealing, but also one that is easy to navigate. If you can commit to testing and improving all the different aspects of trust, credibility, and usability, it is only a matter of time before you have considerable success.
5. Make Sales for a Lifetime
One of the biggest problems with eCommerce is abandoned carts. However, modern eCommerce now provides tools that make it easy to not only optimize your product and service offerings to reduce abandoned cart rates, but also follow up on customers that abandoned their carts. Retargeting tools and apps such as Carthook can nudge clients to remind them to check out items from their carts before they leave the site.
You can also make use of content marketing to sell to clients later. One of the most effective of ways of doing this is by creating value laden, highly relevant content that the clients can only get access to by providing their email. Once you have captured their email you can sell your promotions, discounts, and sales directly to their emails.