Content marketing has many rewards for a business. It can help increase quality traffic, yield more leads and sales, enhance your brand recognition, improve customer relationships to name a few.
“The main problem that keeps most companies from achieving success in content marketing is subscribing to the existing myths,” said Issa Asad Florida entrepreneur and businessman since 1996. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
These myths make businesses take the wrong approaches in their content marketing campaign. Here, Issa Asad Reveals 3 Content Marketing Myths Debunked:
They view content marketing as effortless
Most online companies assume that content marketing is an easy task that yields instant success. As such they don’t put the much-needed investment in terms of time and money. Most of them think writing a few blog posts and posting on social media every day will give them success. They believe that when people read their posts, they will immediately become their followers and as a result become customers.
Marketers and business owners have to realize content marketing is a strategy that requires a lot of input to achieve the intended goals. Time has to be invested in research to understand the needs of your audience and give them quality content geared towards their needs. This is because one content marketing strategy cannot work for all audiences.
Besides, you will need to frequently assess your strategy and make the required changes to achieve success. A thorough evaluation will involve checking at the feedback of your audience as well as checking the strategy that does not produce desired outcomes.
They restrict content marketing to a single department
One of the biggest mistakes marketers make is to limit their content marketing to the marketing department. In worst case scenarios, one person is hired to handle all the content marketing campaigns. These marketing managers will be responsible for a few employees in their department who rarely have direct contact with the customers. As such may miss out on essential insights gained from engaging directly with customers.
Content marketing should be all-inclusive. Members of the organization should be allowed to contribute to this campaign as they better understand the needs and challenges of customers. Taking an organization-wide approach of content marketing will also help to tap the talent of employees who are not part of the marketing team.
Members of an organization can contribute to content marketing by issuing interviews that can be published. They can also contribute by writing blog posts or even create videos that market the company. Such contributions motivate employees to do more research and add to the success of your content marketing.
They think content marketing campaigns are self-sufficient
This is one of the biggest myths about content marketing common in most businesses. If you want your content marketing campaign to be effective, you need to be aggressive when it comes to promoting it.
Once in a while quality content can create an instant impact and become a selling point to your business. Expecting your content to be always effective the first time you publish is however far-fetched. You will need to promote it and get it to the right audience. This way you increase the chances of success for your campaign.
There are many ways you can go about promoting your content to the intended target. Some can be paid channels while others are organic. Some of the paid channels include advertising on mainstream media and content distribution networks that can share your content at a small fee. If you have a low budget, you can use email marketing, social media marketing, guests posts and through outreach.