When advertising on Amazon, you have many different settings that you can utilize to make sure your ad is as effective as possible. While some of these settings can be daunting, they can be highly effective in your ad campaign.
“Auditing your advertisement can mean the difference between success and failure,” explained Issa Asad Florida entrepreneur and businessman since 1996. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here Issa Asad Shares 3 Settings You Need to Implement on Amazon Ads:
1) Utilize a balanced mix between automatic and manual
Many people believe that a manual campaign is the most effective due to the clarity and control and thus strictly focus all of their efforts on this avenue. This is not necessarily the case as both methods have their advantages and therefore, should be used in conjunction with each other.
When an automatic campaign is used, a more extensive range of potential customers can be reached. A manual campaign is more focused and therefore tends to produce a higher return on investment.
While it is advantageous to advertise all of the products you have available via an automatic campaign including products that are similar to each other, at the same time using a manual campaign offers a more targeted approach and thus should be where most of your money should be allocated. When you advertise through both methods, the potential for a higher rate of return is anticipated.
2) Make use of the three keyword match types
There are three keyword match types (broad, phrase, and exact). When all three are used, the opportunity for maximization of your advertising dollars is increased. The reason behind this is that when you use broad and phrase match keywords, the opportunity to expose top-converting results. Flow through exact match keywords should be where a majority of your efforts should be spent as this is where the higher conversion rate is most probable.
3) Use appropriate formats for your specific ad campaign
You are offered many formats depending on the type to account you have (seller or vendor). Utilizing each format that is relevant to your specific campaign is crucial for your success. Sponsor Brand campaigns tend to be an effective op funnel’ or branding opportunity when the focus is on the promotion of your brand or disbursing out to a broader range of customers.
Sponsored Products ads are known to drive more traffic to your specific ad due to the number of placements they receive and because they produce the highest sales per click compared to other formats. It is recommended that these types of ads are always run since they can be tailored to the three strategies mentioned above. It is recommended that these types of ads are always run since they can be tailored to the three strategies mentioned above.