Issa Asad Shares 3 Crazy Ecommerce Trends for the Rest of 2018
Statistics from the latest and most reliable sources indicate that there is an immense growth in the eCommerce industry. In fact, most businesses report that the revenue generated from online shoppers has since surpassed those garnered from retail sales. This is perhaps one of the reasons why some retail giants have shut their doors to focus on eCommerce.
There is no doubt that digital commerce is pushing brick-and-mortar competitors to the wall,” explained Issa Asad Florida businessman and entrepreneur since 1996. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
But, what is the next thing in this industry? Will the developments we saw in 2017 continue with the same trajectory? Here, Issa Asad Shares 3 Crazy Ecommerce Trends for the Rest of 2018:
1. A larger and wider international market
While the main concern of retail traders is about reaching customers around their backyards, the e-commerce market is expected to grow by leaps and bounds. Since online shoppers have no problems whatsoever going beyond their geographical boundaries to get whatever they want, as long as logistical solutions and prices are not outrageous, digital commerce will continue enjoying a global market. Shipping calculators/integrations make it incredibly easy to ship the product(s) internationally. Besides that, online stores display items in nearly all the major languages and currencies, which provide customers with a positive experience.
2. Online fraud reduces as protection measures tighten
One of the main challenge affecting most online businesses is fraud. In 2017, retailers lost hundreds of thousands (if not billions) to cybercrooks and other online fraudsters. The need to protect merchants and their customers have been ongoing as more and more protection measures put forward. Security concerns have been on the minds of most online shoppers, but things will soon become better for them. It is expected that in the coming years, heavier emphasis and bigger priority on protecting the integrity of online shopping experience have been advanced. Currently, merchants are using at least three of the most effective fraud detection and prevention tools, which include address verification, manual review, and chargeback. The latter options seem to be the most preferred!
3. Personalization will be the order of the day
When marketing your products online, you are also collecting valuable data from your customers. With these data at hand, it becomes easier to do your prospects right. Meanwhile, personalization seems to be taking shape in 2018 as it forms the basis of understanding consumers. Based on the previous buying behaviors, demographics, or even shopper’s browsing history, merchants can know precisely deliver personalized contents as well as a product recommendation. The result is higher conversion rates and improved customer loyalty.
Personalization becomes easier if you have accurate customer data. It is a tedious task if you figure it out on your own, but thanks to upcoming platforms like Evergage, personalization is now real time. Some of these tools allow traders to interact with shoppers so they can deliver an individualized and personalized experience.
In 2018 and beyond, you will see more and more merchants expanding of their backyards to provide their products/services to an online global market. Through eCommerce, it is pretty easy to build and maintain a brand. New shoppers can be brought on board through a combination of third-party marketplaces and offering a tailored shopping experience.