Mobile marketing is one of the most revolutionary methods for promoting your business. Why? Well with mobile marketing, your ads will appear directly on the tablet or smartphone of your potential customer.
Email marketing is also useful if you need to keep your actual clients updated or to start a fidelity program by sending them coupons, special discounts and any kind of promotion that you might think.
“Depending on your targeted customers, a proper mobile marketing campaign can do wonders and can boost your sales significantly,” explained Issa Asad Florida entrepreneur and businessman since 1996. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
In order for you to get the most out of your email marketing campaigns you should use the right tools for it.
Here, Issa Asad Reveals Tools for Effective Email Marketing:
Yelp for Busines
Yelp was created as a platform for reviews and as a go-to-app for people that want to find a certain business or a business from a specific branch (restaurant, antique shop, …) but it can be more than that. It also informs the customers regarding any promotion, discount, giveaway of a specific business and the customers should only check-in from their phones.
Yelp has another advantage, the fact that you can leave the contact details of your business, and the customers can call you using the call-to-action button or even place a mobile order. You can also put relevant ads on Yelp, so that nearby clients could find your business faster.
Mozeo is a very clever application that allows you to simply text your clients. It has a very interesting interface and a very creative text system. A client that wants to connect with your business and to receive further information should only text a keyword followed by a unique short code.
You can connect the clients with your business by different contests or deals but you can also use Mozeo to send them any kind of notifications, alerts, verification codes, or to provide customer support.
This is an app where your business is being promoted directly by your customers in an interactive and useful way. Foursquare connects people to business and engages customers by allowing them to share thoughts about the local businesses, to check-in, recommend or create conversations about the places they visited. The app is very popular and it already has more than 45 million users worldwide.
If email marketing is part of your marketing strategy then Mail Chimp is the perfect tool for you. Usually, the promotional emails are received directly in the spam box, and the ones that make it to the inbox are ignored by most users. That’s why Mail Chimp will help you format your email properly and frame it into a professional designed template.
The app will also make sure that your potential customers will see the messages in the format they were intended in the first place. A lot of legit promo emails, with nice and well written text are ignored by the receivers, just because they have an ugly design or they are not formatted correctly for their device. So a well written text that promotes a great business, along with a beautiful template should be the ice-breaker for your business.