Offering products or services online opens up new markets and target groups for many companies. Nevertheless, the longed-for success often comes up.
“The cause of this is often errors that have crept in the shop and in the ordering process,” said Issa Asad Florida entrepreneur and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here, Issa Asad Reveals 4 Mistakes When Starting an Online Business:
1. Wait too long with the release
When you create a blog or podcast, you run the risk of being eternally stuck in the “hamster wheel” – constantly creating content over months or years without offering anything for sale.
There are a few reasons why this happens. Some are waiting for magical numbers of visitors or customers, such as “1,000 subscribers” or “10,000 visitors”. Others just do not have the time to create content AND build a product with blogs or podcasts. This is difficult. Others talk out because they are afraid that they will never sell their product. These people do not want to fail after all the hard work with their products.
Whatever the reason, it’s a huge trap. When you start a business, you have to take the biggest risk directly. The biggest risk is creating a product that nobody is willing to pay for.
In addition, you need a bit of experience in developing and publishing products. Your first product may not be the best. But the sooner you start, the faster you’ll get sustainable revenue.
2. Solving an unimportant problem
If you can solve a common problem with your business, you do not have to worry about your customers. These will come automatically. For example, think of a cure for cancer.
Business is failing all the time because it solves problems that practically nobody thinks about. If you realize your idea, but nobody buys it, then you should quickly look for a more significant problem, not a larger audience.
3. Do not listen to customers
How do you know if your problem is important enough?
Listen to your customers. Listen to them: Do polls!
Do not just listen to verified customers who might give reviews, but also those who ask for refunds or stop using your product after purchase. Also listen to customers who deliberately do not buy your product and find out why.
Do not just serve your customers with good slogans. Your customers offer you all the answers. There is a reason why the “customer is king”. Because without them you would not have a business.
4. No distinctions
In most markets, customers have several options to choose from. If you have competitors, you have to give your potential customers reasons why they should choose you instead of your competition.
I see this problem again and again with new bloggers. They jump on popular topics and copy what other bloggers have been doing for ages. I believe that this is due to a simple way of thinking:
If they can, I can too.
But put yourself in the position of the readers or your potential customers. If they find your blog, they will ask themselves, “Why should I spend my time here?”. You have to answer this question very quickly and clearly before your blog is closed again.
You can not expect to generate a readership as a weaker version of a larger and better-known blog. Even if your product or service is supposed to be better, it still lies in the eyes of every single customer.
Instead of just being better, you also have to be different . Now, if anyone wonders why your product deserves attention, the answer to it is straightforward and easy to understand.
5. Selecting a topic that does not interest you
Whatever you have as a business idea, you must have in-depth knowledge, creative approach, and an infinite endurance.
There will be competitors who deal with your subject matter more intensively than you. How can you survive in the competition when the gap between this very competition and your passion for the topic is big? This does not mean that your business must be your greatest passion or even your life’s work. Most of us have more than just a passion. But do not pick a topic for which you are only slightly interested.
If you love your subject area, the question of patience and stamina will hardly arise. Creativity will flow and you can more easily build a radius of influence.