Regardless of whether you own a family boutique or a software consulting firm around the world, customer loyalty is exceptionally important to you.
“Customer loyalty can basically be defined as the predisposition of a particular customer to buy your products or services compared to those available on the market,” said Issa Asad Florida entrepreneur and businessman since 1996. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
When talking about products (instead of services or the more extensive classification that incorporates both), individuals frequently discuss “brand loyalty”. Putting time and energy in encouraging customer loyalty ought to be a vital part of the marketing strategy of a company.
At the point when business people think about “marketing” generally they tend to concentrate on activities that to draw in new customers. Working towards promoting customer loyalty is fundamental for many reasons.
Here, Issa Asad Gives 3 Tips to Keep Loyal Customers:
Show loyalty to your customers
When customers buy from you, don’t you think you should give them loyalty gifts so they can enjoy their purchases even more? One such way to show love to your customers is to give them exclusive offers. It’s not like customers are always visiting your website. So, how will they know about discounts and offers? You must send them notifications with tact. Things get even better when you send personalized notifications to your customers.
For an example, you can offer your customers a special discount on their respective birthdays or anniversaries with a good wish message. This is surprisingly a very effective way to increase the retention rate of customers.
When communicating with your customers, be a little cautious not to look like spam. An effective way to communicate with your customers is “push notification”. However, try adding a little flavor of customization to your notifications. Otherwise, users will simply ignore your push notifications by viewing them as spam. In addition, be a little wiser on when to send push notifications.
Suppose you run a catering business and you send your customers a notification about the availability of a special meal coupon for midnight.
Offer more payment methods
The more payment options you offer to your customers, the more people will find it comfortable to shop from your store. Suppose your store only has one payment method. Then you would be losing all those customers, who do not have the facility to make the payment by this particular method. Thus, offering more payment options would automatically increase the chances of conversion rates.
Apart from all the points mentioned above, you can consider a philanthropic approach while focusing on increasing customer retention rates.
Another important thing to remember is that you should not make the payment process too complicated. According to a survey report, nearly 68% of customers leave the payment pages without having completed the purchase process.
It’s totally frustrating for business owners. Therefore, when designing the payment page, pay attention to the items you ask your customers to update your database. Keep the whole process simple and short and obviously, user friendly.