Issa Asad Explains 4 Reasons Why Your Ecommerce is Lacking in Sales
E-commerce is a fast-growing market in all parts of the world and the last decade has seen a lot of revolution in the way we shop. Many people now find it easier and more comfortable to shop online. Unfortunately, that does mean that it easier for every online business to be successful. In fact, 3 out of 4 online business startups fail as the online marketplace has become such competitive environment that only the best one can survive.
“Although there may be a number of reasons why an e-commerce may not be able to attract a lot of sales, some of the major reasons result when you fail to listen to customers,” said Issa Asad Florida businessman and entrepreneur since 1996. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here Issa Asad Explains 4 Reasons Why Your Ecommerce is Lacking in Sales:
1. Lack of personal touch
Most customers like personalized brands, but achieving true personalization can be tricky. The type and level of customization vary greatly from one customer to another. Some prefer email offers while other prefer pop-up offers. You can learn about their preference based on their habits. Customer survey allows you to understand the exact preference of each customer and deliver a personalized and optimized experience to each of your customers based on each individual preference. Studies reveal that most consumers are willing to share their opinion and you can leverage on that to personalize the customer experience across all the channels.
2. Failing to take into account mobile shoppers
Studies show that mobile shopping accounts for up to 25% of the total online shopping. Moreover, up to 50% of e-commerce traffic are generated by mobile devices. In fact, Google has updated its ranking algorithm to include mobile friendliness, those who fail to optimize their shopping experience will fall behind their online sales.
To increase the traffic, your e-commerce must be optimized for mobile devices. Optimizing your e-commerce also helps to improve mobile users’ experience. Mobile is now one of the main ways of delivering customer feedback surveys and ensuring that you stay in touch with your customers. You can also use mobile survey to gather information from the users in real time.
3. You need to focus on ways of retaining customers
Researchers have revealed that retaining a customer is always more expensive than acquiring a new one. But improving customer retention by even 5% can improve your profit by about 25%. Focusing on ways of retaining your customers makes more financial sense than just acquiring them.
If you don’t improve on customer retention strategy, your online store is likely to become less and less profitable. While customer acquisition is necessary for e-commerce, a smart online business must invest heavily in retaining so as to reduce the acquisition cost and improve profitability.
4. Failing to communicate with customers effectively
To be able to retain the existing customers, you need to inform them about your new products and the benefits of buying from you. You need to find out what make you from the thousands of e-commerce outside there and inform your customers effectively. Clearly, understand as well as exploiting your business core values is key to standing out. Getting feedback from your customers will also help to improve your business and become better than any of your competitors.