Search engine optimization is all the rage these days, with companies fighting to get noticed in the deluge of new businesses that are flooding the market it is not hard to understand the importance of appearing before the competition.
That being said there are good ways to optimize your SEO and bad ways to do so, and engaging in bad efforts at SEO are more likely to damage your search results than help them.
“Having your SEO damage your results is disastrous because not only do you wind up lower in results, but you have also wasted valuable time, energy, and money on a failed effort,” explained Issa Asad Florida entrepreneur and businessman since 1996. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
With this information in mind here Issa Asad Explains 4 Common Mistakes When Optimizing Your SEO:
Thinking More is Better
The idea that having more webpages is better isn’t necessarily false as it is an incomplete explanation. What matters is not the number of pages, but the number of quality pages. This can hurt you by causing you to build your site the wrong way. Rather than focusing on the number of pages you should instead focus on the quality of the pages that you add. One example is content length, Google has begun to favor pages with longer content. However this does not mean that you should be posting long pages just for the sake of it, as that will drive away your users, it is important to strike a balance between quantity and quality of information.
Targeting Multiple Keywords
Some content managers and marketers may think that if keywords are how search engines find your site then content ought to be loaded with them. How can it go wrong? Quite easily, as it turns out. Focusing on too many keywords per page dilutes the effectiveness of your keywords by making your content seem too broad. It is far better to focus on one head keyword and then variations of that keyword in order to maintain relevance.
Not Focusing on the Search
Another common misconception is the notion that SEO should focus on being recognized by search engines, rather than the people searching. While your work speaks to crawlers, it is ultimately humans that find your site and pay for your products and services. By focusing on the ways that robotic crawlers understand your site you risk driving away the real people who are looking for the information that you are offering.
Using Meta Keywords
Meta keywords are like a zombie hoard, they keep coming and seem to lack the understanding that they are dead. They contribute nothing to your site and serve only to waste your time and energy. Even worse, meta keywords, while contributing nothing to your results, can result in your site being inappropriately labeled as spam, driving users away from your site rather than pulling them in.