In the digital age where we use Internet for even the tiny details of our daily lives, there is no doubt that intermediary businesses play a crucial role in making our lives much easier. One of the very successful examples reaching all over the world is Alibaba. Founded in 1999, Alibaba enables a high amount of e-commerce activities with more than 3 million companies involved.
“Entitled to be one of the most valuable retailers given the large area of its influence, Alibaba surely demonstrates a story of great success.” said Issa Asad, Florida-based businessman and entrepreneur. Mr. Asad is the CEO of Quadrant Holdings and Q Link Wireless.
Your business can learn these 4 things from Alibaba.
1. Fill in the Blanks of the Market
Alibaba, as the most valuable retailer, was founded back in 1999 when e-commerce was still a brand new phenomenon. Spotting the lacking area they have managed to build a strong business while they still remain to be one of the largest e-commerce platforms among others.
As the example of Alibaba transparently depicts, it makes a difference to be innovative. The reasoning behind filling in the blanks is indeed very simple. There are many unhappy people who look for solutions regarding their personal demands and your business will be valuable and irreplaceable if you can make them happy.
2. Provide and Introduce pProducts According to the Demands
One of the great strengths of Alibaba has to do with the principle of finding the right products and introducing them in the most efficient way. In other words, Alibaba shows great insight in understanding the needs and demands in the market. Providing these products along with the necessary information is a strong strategy for attracting audience. Namely, along with the highly requested products, they also offer an accurate customer care service strongly linked to their analysis of the market.
Dwelling on the example of Alibaba, it is significantly important to have a solid database leading to reliable information available for your clients on the way to your success. Providing the right and easy to reach information along with the demanded services and products, your business can highly benefit from the healthy interaction with your clients.
3. Focus on Your Target Audience for Your Website and Mobile Application
Connected to the notion of keeping your target audience happy through good interaction, your online appearance is highly important as well. Alibaba’s website interface is a good example of user friendly design. While it is easy to use, it is also easy to reach your area of interest on the website without getting lost in the pages that you are not interested in.
The online presence of a business is extremely important while the quality of this presence is also vital. Among the other competitors, a website and a mobile application meeting the needs and demands of your potential customers can significantly help your business stand out.
4. Communicate Actively Through Different Channels
Despite being an intermediary, Alibaba makes use of different mediums for marketing strategies. While they communicate active through social media, they also benefit from the user testimonials creating loyalty and even more prestige.
Given the successful example of Alibaba and many others, there is no question that your business needs an active and efficient communication plan. Considering the tough competition among companies, creative and powerful marketing strategies can help you build strong brand awareness and value in the long run.