Gone are the days when everyone used to purchase products they need from any point. For instance, from a brick and mortar kiosk down the street. With technological advancement, e-commerce has evolved into a significant juggernaut. In 2017, it experienced a worldwide growth of 24.8%. Amazon alone recorded net revenue of about $177.87 billion.
“Despite this growth in e-commerce, many people who venture into global business usually make costly mistakes that bar them from creating a profitable business,” said Issa Asad Florida entrepreneur and social media expert. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
The success of your business goes beyond having a nice looking website and a quality product. Nonetheless, they are important elements but you need to work extra harder to accomplish your set goals in business.
Here, Issa Asad Reveals Ecommerce Secrets That Will Boost Business:
Build a pre-launch audience
It is important for you to build a pre-launch audience so that you can avoid incurring extra expenses. For instance, you can decide to begin with Kickstarter campaigns that can allow you to collect funds and build your business before your project is ready.
You need to make people be aware of your existing business even if you are not creating an original product. Incorporate product giveaways, email list sign-ups and social media contests to guide you create an audience so that your business can increase its sales on its opening day.
Pay attention to your customer’s value
Converting clients can sometimes be very difficult and because of this, you need to ensure that every sale counts in your business. It is hard to survive in a competitive business when you don’t make enough/big sales from customers.
Therefore, you require to pay attention to customer lifetime value instead of focusing on just the initial/original sale. This may involve delivering a quality client experience for that particular original sale. You also need to make a certain follow-up on your customer experience.
An easy and possible way of achieving this is by initiating email marketing in your business. This will allow you to make a follow up with your clients concerning their original purchase, reaching them out for holidays plus other unique shopping seasons. Improving one’s customer lifetime value lowers cost in every conversion and helps one accomplish lasting sales outcomes.
Allow your clients to do the talking
Establishing and creating a strong brand identity is necessary because it helps you build an emotional and physical connection with your customers. When you build a network with your target audience, you take advantage of their long term relationship with you and tell them to market your business by providing positive reviews on your business and possibly making referrals.
You also need to consistently motivate them. Reach out to them and encourage them to act as brand ambassadors for your business. You can incorporate social media contests to create enthusiasm and share information.
It is important to appreciate the fact that for you to compete favorably in this world economy you need to go an extra mile by adopting marketing strategies that will drive your business to greater heights. You can employ the above-mentioned tips and you never regret.