Issa Asad Gives 4 Examples that Show Technology Changes Ecommerce
Tech-savvy retailers and customers are enjoying the benefits of technology on ecommerce.
According to business information technologists, both retailers and customers are reaping big as a result of the adoption of technology in the world of ecommerce.
“Consumers are now finding it easy to locate the best stores, analyze prices, receive coupons, track their orders and interact with retailers,” said Issa Asad Florida businessman and entrepreneur since 1996. Mr. Asad is also the CEO of Q Link Wireless and Quadrant Holdings.
On the other hand, store operators can now connect with more potential customers and showcase their products or services better. Here, Issa Asad Gives 4 Examples that Show Technology Changes Ecommerce:
1. Consumer/Retailer Relationships Have Improved With Mobile Apps
Most retailers have developed apps for their businesses, and customers are using the apps to get in touch with the retailers’ brands. Consumers are also enjoying app location-enabled interactions which convey messages and other information more efficiently.
On the other side, retailers can now reach customers everywhere with the help of their apps. The days are gone when the store owners only interacted with buyers in their brick-and-mortar businesses or through ads.
2. Smartphone Push Notifications are Improving Consumer Attention
In the recent past, retailers relied on email services to communicate with customers. But these services proved to be inefficient as some emails would enter into the spam folder and remain unnoticed or get deleted. Also, retailers and customers would scroll over emails and avoid the ones that don’t grab attention – something which limited communication.
But today, any communication between the buyer and seller is accompanied by quick notifications which prompt the two parties to remain engaged. It is hard for the communication to fail as the messages are delivered straight to the consumer’s or retailer’s home screen. This efficient form of communication is benefiting retailers more as they are able to use it to update customers on new products or services, promotions, deals, discounts and store news.
3. Faster Delivery Mechanisms are Being Developed
One major problem faced by online retailers is the lack of fast delivery methods, but with the entry of technology in ecommerce, some convenient delivery mechanisms are being developed to solve this problem.
For example, Amazon is introducing drones and other automated vehicles to help improve their delivery services. These technologies are expected to facilitate same-day delivery and reduce the shipping fee. According to ecommerce researchers, retailers who will offer faster deliveries will get a competitive edge in attracting customers.
4. Peer-to-Peer Ecommerce Platforms Take Businesses Online
Creating an online shopping site was quite a difficult task in the past years, but today, with ecommerce platforms like Shopify, Etsy and Magento, establishing one is pretty simple. Small businesses and startups can now set up stores online and showcase their products or services to the whole world.
Like other websites, online shopping platforms can be integrated with social media, and this can help retailers communicate adequately with the consumer. Social media is also a great marketing tool, so online shop owners can tap its power to reach more customers.
In conclusion, the development of technology in ecommerce is bringing incredible benefits to both the retailer and consumer. It is boosting communication and improving relationships between the seller and buyer. It is generally facilitating the growth of businesses and improving shopping experience.