Issa Asad Reveals 4 Ways to Boost SEO for Mobile Marketing
At present mobile online marketing is identical to online marketing. As a matter of fact, mobile devices are being used by more users consistently as compared to the connected ones. Google started assessing a mobile-first index in 2016. Once they start using the index, the search engines will be looking at your website’s mobile version prior to the desktop version so as to figure out the ranking.
Websites which do not have an optimized mobile site are going to demote themselves in ranking in the search engine result pages. However, the good thing is that it will be possible to perform certain mobile SEO tasks easily on your own.
“In case your content is not able to perform consistently across the mediums, you are going to lose a golden opportunity of audience engagement,” said Issa Asad Florida entrepreneur, businessman and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Similar to the conventional SEO, mobile SEO is concerned with developing and also tagging contents in such a way that it is able to stand out online. In the following paragraphs, we are going to throw some light on the top 4 DIY mobile SEO guidelines which will help to maintain online visibility as well as safeguard your brand from any search engine penalty.
Here, Issa Asad Reveals 4 Ways to Boost SEO for Mobile Marketing:
1. Make a Google My Business list
A Google My Business list happens to be amongst the most significant lists that can be created by the business owners, and the good thing is that one can easily set up a Google My Business account without paying anything at all. All you need to do is to enter your information along with several pictures of your business as well. This is the information that will be viewed by any individual who is going to search for your business on the web or via any Google app. Consequently, it is imperative to really make it count.
2. Review the directory listings frequently
Apart from the above-mentioned Google My Business account, the smartphone users might also make use of other applications and websites while looking for your brand. Make it a point to review as well as update all the directory listings for your business quite often. Updating listings on regional websites, Yelp, TripAdvisor, Angie’s List, Facebook, the Better Business Bureau along with other well-known business directories is extremely important. Searchers will be able to come across the correct information while searching for your name with the help of these listings.
3. Become social
There is no doubt about the fact that the social media sites have the capacity to drive a considerable amount of traffic on the mobile gadgets. In fact, a vast majority of the social media users devote their time to mobile gadgets at present. It is imperative to give priority to your social media marketing approach in case you would like to remain visible to these mobile users. Interact with them, make use of platform-specific ads and keep on posting quite frequently so as to make your brand stand out.
4. Make use of keywords for content visibility
Mobile users do not search in the same way as the desktop users. It is imperative to make the content available to the right individuals by optimizing for mobile keyword searches. You can achieve this by buying tools for finding appropriate keywords for your content or you can use Google’s Search Analytics so as to find keyword comparisons by device.