Issa Asad Explains 3 Ways to Save Money with Your Startup
Starting own business requires more than just a workspace and the product to be sold. It needs you to make wise decisions, or you may end up not succeeding.
“You need to watch your finances so that you don’t spend more than your startup is earning you,” said Issa Asad Florida entrepreneur. “Overspending would no doubt send your new business to its knees even before it gains ground.”
Issa Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here, Issa Asad Explains 3 Ways to Save Money with Your Startup:
1. Start Small
You do not need fancy outfits when starting out. It would cost you unnecessary expenses and stifle the growth of your startup. Remember, your idea hasn’t begun to make profits as yet, so it would be unwise to use the little it’s generating to make expensive purchases for the business. Such finances could be directed at marketing, for example; something that has a direct impact on the growth of the establishment. Most big companies in the world started humbly. Starting small allows you to grow step by step without much financial pressure.
2. Keep Your Regular Job
Quitting your day job may be enticing and look like a wise move. You may argue that you want to put all your energies into the startup. While it’s partly true that you would get more time to manage your startup, resigning from your job could be disastrous. You do not know for sure if your new idea will work, so your regular job provides a fallback should things backfire.
Furthermore, you may need to inject some cash into your startup to grow it. Many times, new businesses aren’t profitable until many months later. So you would need a paycheck to keep you going, and not depend on the little or none you make out of the new venture. Only when you’re sure things are running well, and the business has grown to a point where it doesn’t need external financing should you hand in your resignation.
3. Choose Your Marketing Strategy Wisely
No business can do well without marketing. Marketing exposes your products or services to as many people as possible, generating more sales. Your new venture will require advertising, and lots of it since it’s little known. And this is where the huge problem starts. Marketing comes with a budget of its own, a budget you may not have planned for, or would harm your financial stability. Marketing firms don’t charge little amounts, and yet you must advertise your new startup.
The best way would be to make use of the modern form of advertising: the internet. Online marketing is inexpensive and quick. In fact, some forms of internet marketing cost absolutely nothing. If you use social media, for example, it would be free and have an equal reach as the paid advertising( or even more). Accounts on platforms like Facebook and Twitter are free to acquire. You can also opt for the paid ads on these social media. They’re affordable and better than contracting a marketing firm.
By making smart decisions regarding expenses in your startup, you can make it a success. Often, new business ventures fail because overheads were high right from the start. Avoiding the financial pitfalls is necessary, or you may end up abandoning your idea before its fruition. Save as much as you can, and put in some money when needed to keep things moving, while avoiding being wasteful.